Augmented Reality Is a Disruptive Technology, Says Goldman Sachs | ThingWorx

Augmented Reality Is a Disruptive Technology, Says Goldman Sachs

Augmented Reality Is a Disruptive Technology, Says Goldman Sachs

January 15, 2016

AR bike demo

By Linda Seid Frembes (@tenpixels), ThingWorx Marketing

Earlier this week, Goldman Sachs released a new report highlighting the future impact of virtual reality (VR) and augmented reality (AR) across a number of industries. The 58-page report, part of the firm’s ongoing Profiles in Innovation series (Goldman Sachs login required), predicts that the combined market will be $80 billion by 2025.

As Bloomberg notes in their analysis, the firm focuses on nine key areas that will drive VR and AR revenues (see figure below).

The key industries are:

  • Gaming
  • Live events
  • Video entertainment
  • Retail
  • Real estate
  • Education
  • Healthcare
  • Engineering
  • Military

augmented reality chart

It is interesting to note that several of the key industries in this report have an Industrial IoT angle, with healthcare and engineering leading the way.

The report combines VR and AR under one umbrella, so it is difficult to ascertain which individual technology accounts for the greater lion’s share of the predicted revenues. The report describes these technologies as “disruptive,” a theme further carried out by Goldman Sachs analyst Heather Bellini during her press tour.

"It's really going to change, I think, many aspects of our life and be completely disruptive," Bellini told CNBC's "Squawk Alley" earlier this week.


Want to see how we are revolutionizing IoT by bringing AR to the enterprise? Watch the ThingEvent replay and see for yourself. 

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