By Linda Seid Frembes (@tenpixels), ThingWorx Marketing
If you pay any attention to tech news, you may have heard more than once that augmented reality (AR) is the breakout star of 2016. Anyone who has experienced AR will tell you that it is unlike any other visual or interactive technology on the market today; that experience has now reached the enterprise.
A report from Juniper Research shows that the use of AR apps in the enterprise will grow to $2.4 billion in 2019, up from $247 million in 2014. For those of you who are bad at math (like me), that’s a tenfold increase over five years. The enterprise AR market is primed by the growing use of AR in the consumer segment, creating a push-pull revolution that will affect both markets.
For example, check out Hyundai’s AR-enhanced virtual owner’s manual for the 2015 Hyundai Sonata. As noted by a recent Gigaom Research report called “Augmented Reality in the Enterprise: Opportunities and Challenges,” auto manufacturing is one area where AR is making headway. In this example, Sonata owners can use their smartphone to see how to do everything from change the air filter and wiper fluid, to the different functions available inside the car.
In this piece from Information Age, writer Ben Rossi outlines five ways that AR will develop this year. In it, he surmises that smart glasses, like the anticipated Google Glass: Enterprise Edition covered in our weekly news update, will grow to complement smartphones as users parse out the different use cases and different tools for experiencing AR technology in their lives and in their work.
Most interesting is that Rossi points out: “The IoT will come into its own in 2016, being adopted by a huge number of industries – such as manufacturing and healthcare – and smart glasses are poised to be at the centre of this industry development.”
At ThingWorx, we are excited to showcase the powerful possibilities for AR and IoT at the upcoming ThingEvent. Last year, ThingWorx parent PTC acquired Vuforia from Qualcomm Connected Experiences, Inc., a subsidiary of Qualcomm Incorporated. Vuforia is the industry's most advanced and widely adopted AR technology platform. Vuforia’s mobile vision platform enables apps to see and connect the physical world with the digital world.
"PTC continues to pursue a strategy of providing an incredibly innovative technology platform that customers can use to capitalize on the emerging Internet of Things (IoT)," said PTC CEO Jim Heppelmann at the time of the Vuforia acquisition. "Because of what IoT is enabling, more and more products are now a mixture of digital and part physical content. So, naturally, the ways in which we interact with these products will evolve toward a mixed-reality model that blends physical and digital interactions."
Want to learn more about AR and IoT in the enterprise? Register to experience the worldwide live stream for ThingEvent on January 28, 2016. Join us to see how AR is completely changing the way you see Things in the IoT.